Choosing a Web Design Company – Aspects to Consider

Recognize the significance of content

For whatever reasons, you may decide to make some alterations to your existing website or to have a totally new site. The idea that next comes in your mind is the functioning and looks of your site. While the importance of these factors can’t be denied, the significance of content, the most vital factor, often gets overlooked.

In case your provider emphasizes more on design than content, you are dealing with the wrong agency.

Your provider must have a proper and adequate understanding of your business. It should know the kind of customers likely to patronize your products or services. An agency that doesn’t question its clients on these lines is not the best choice for you.

The agency must understand the relevance of content. They may generate the content on their own, or ask a copywriter to do it for them. The content forms the structure of your site, so the agency should be able to foresee how the visitors to your site will relate to the content. They should particularly understand how you are going to handle the content in the future. These are the measures necessary for ensuring that your site keeps delivering the correct message, without sacrificing its quality.

What you should do?

The users of your website should find the content informative, and thus helpful. The content comprises of a written copy, and also includes photos and videos. The web agency should give precedence to art. If needed, the agency should have access to a marketing team. If the agency is not generating content on its own, it should contact copywriters.

Define your goal and have realistic expectations

Understand and define your goals. Explain your expectations to your agency. Let the agency know what results you expect within the next 6 months or one year to justify the expense you are incurring.

You could define your goals on these lines:

  • Generating additional leads
  • Enhancing online sales
  • Maintaining contact with your customers
  • Enhancing awareness of your product/brand

What can you do?

Inquire the kind of services and tools that the agency can provide to obtain traffic to your website, and how will the volume of traffic be measured. The agency must comprehend the process of selling, enabling them to suggest ways which can make the sale more efficient.

Recognize your plan

A superior web agency should be competent in giving you a comprehensible brief web strategy. A superior plan has the ability to influence your business, make it relevant and trustworthy. The outcome of your plan should be measurable. Unless you get real data, you can’t revise or modify the strategies that help transforming the prospective visitors into customers.

What can you do?

Let your agency explain you their approach in detail. Make sure that their plan can help you reach your goal. It is imperative for the expected results to be delivered without exceeding the budget.

Major Services Provided by the Web Hosting Companies

The advent and the huge popularity of the World Wide Web have led almost all businessmen to use it for their benefit. With the help of the internet anyone can introduce their business beyond the boundaries of the nation and spread it to all corners of the globe. It helps in providing a global exposure to your business and use the whole world to conduct your business. Converting your physical business and putting it up on the internet has never been as easy as it is now. All you need to do is create a website for your business to let people know what you actually deal with. And with more and more upcoming services of web hosting, getting your website up and running is also not much of an issue.

Choice of web hosting services:

Proper choice of web hosting services is necessary for the better working and the successful running of your website. So before you actually go on to choose a particular company to assist you with web hosting services you need to look carefully at their plans. It is important that the company provides reliable services in order for your company to achieve a worthwhile entry into the online world. There are wide arrays of services that you can expect from the company you opt for your services. Since there are numerous companies in the market that provide these services, you need to undergo a bit of research yourself to get the proper quality of services for your website.

Services mainly included with Web Hosting:

• Domain Name: Whenever you wish to build a website for your business, the first thing that you need to consider is the name of your website. A suitable and catchy name that indicates the dealings of your website definitely makes a mark in the minds of your customers. This name is referred to as the domain name on the web. No two websites can have the same name on the internet. Hence it might not always be possible for you to obtain the name you want for your website due to the presence of some other website by the same name. Hence domain name checking provisions are also provided by the web hosting companies for your naming ease and comfort. Once the domain name for your website is decided, you need to buy it from a registrar who deals with domain names. Make sure that the registrar is approved by the Internet Corporation for Assigned Names and Numbers or the ICANN. Your web hosting service provider can also help you in the process of buying the domain name.

• Web space: The storage space for the contents and items included in your website is what is called the web space. A web hosting company also provides you with this storage space for putting together everything you have in your website. This helps you at times when a visitor comes to your website and some contents need to be summoned up in front of them.

• Web Contents: There are some web hosting companies who also write the contents for your website. The contents present in your website deal mainly with the information about your business and also what it deals with. The contents and the way they are presented on your website have a very important role to play. They affect the popularity of your website and in turn the success of your business to a great extent.

• SEO or Search Engine Optimization: This is a very important concept that deals with the way your website fares over the web. This service ensures that your website finds higher and better ranks in the results of the search engines. Achieving that your website becomes very popular and generates more traffic than the rest of your competitors.

Some other Services:
There are some additional services and facilities that are also provided by the web hosting companies along with these major services. These services include eCommerce, blog and email hosting, high speed bandwidth, Google ad sense, Link building and many others. The rates of these services also vary from one service provider to another. Hence you need to do an extensive research over the web on your part to find the right services at the best rates that suit your needs perfectly.

3 Reasons Why Your Website Speed Matters

In general, people don’t like to wait, wherever they are, whatever they are doing. Everywhere we are, we witness impatient people cutting the line. It’s in the humans’ genes to get what we want when we want. And this applies also on our digital life. When looking for a piece of information on the internet, we might check several websites in order to find it as we need a clear answer straight away. Therefore, it is in the businesses benefit to have a website with a fast load time. But don’t worry, it’s up to the web agency who is creating the website to make it fast.

Here are 3 main reasons why your website should open in less than 2 seconds:

Yes, Website Speed IS an SEO Factor

The fight for high ranking on search engines will never end. Every day, millions of businesses do their best in order to position their websites higher than the competition. For this, regular activities should be performed to optimize a website. And one of the very important factors of Search Engine Optimization (SEO) is improving website speed.

Google has secrets. Some of them are still undisclosed, and others have been revealed. What is no more a secret for SEO agencies, due to an announcement made in 2010, Google doesn’t like slow websites; therefore, they could be penalized in ranking. Of course, no business would want that, or else it will be outperformed by the competition with faster load page.

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94% of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50% of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

In conclusion, several studies showed that internet users would wait on average 2 seconds for the page to load before losing patience. According to KissMetrics, a load page of 2 seconds has an abandonment rate of 10%. This rate increases to 25% when adding 2 more seconds to the load page. There are several tools to make sure that the web agency, when building your website, took into consideration the website speed. For example, check Pingdom in order to see if your site fits in the average or needs optimization for a better performance.

How to Get Cufflinks at a Cheap Price

Cufflinks come in a wide variety of shapes, size and design. They are produced from different kinds of materials. The materials used greatly affect the prices of this particular accessory. If the materials used are expensive, then it simply follows that the cufflinks price will be the same.

While simple and plain cufflinks are available at very affordable prices, many cufflinks wearer can vouch that these cufflinks, look fantastic and elegant as their costly counterparts although people do not appreciate them as much. Some would still stick to the pricey pairs of cufflinks as they are very handsome and chic with the addition that they are made from high-grade quality materials. But how about middle class persons who want to buy cufflinks? Does he need to wait for months before he can purchase a handsome and expensive pair for himself? The answer is simple: NO. Read on and I will tell you of a place where you can purchase your own pair of fancy cufflinks made from high-end materials at a very cheap price.

If you scout for cufflinks within your city or town’s stores and shops, you may find a pair that you like but they can be pretty expensive. Rarely would you encounter stores where they will immediately give you discounts on your first purchase unless, they are on sale. However, even if these stores are on sale, they only give as much as five percent discount and when deducted from the original price, it accounts to almost nothing. To resolve your cufflinks-are-too-expensive issue, go online. The internet has a lot of eCommerce stores that sells cufflinks at a very affordable price. These online retailers give discounts on some of their items and as an added bonus, they will throw in an additional discount for making your first purchase. In some cases, you can also enjoy seasonal or occasional discounts that they offer throughout the year. Combining all these discounts, it will not be difficult to find an online retailer that will give you as much as forty percent discount on your first pair of fancy cufflinks bought.

The internet is probably the best place to scout for accessories for your dress. The World Wide Web is a huge resource for different accessories, not just cufflinks. Other than it being a souk for accessories and cufflinks, different retailers online can also give you huge discounts on your purchase as compared to regular shops and stores.

You just have to make sure that you only make transactions with genuine and authentic online retailers. It is very unfortunate that some sites advertise products that don’t really deliver. As for cufflinks, there is always a huge possibility that you might get fake pairs which loses their shine after a few days of use. These cufflinks are made from low-grade materials which is otherwise than those advertised. Also double check the site’s method of payment and make sure that they match yours otherwise, you need to check a different website. Visit a couple of website before making your purchase, you’ll never know how fancy the other cufflinks will be on the next.

Notable Factors for Selecting Web Hosting Companies

The Internet has become a vast shopping arcade in the modern world. From daily used products to travel tickets to properties on sale, one finds the web world as the easiest platform to catch-hold of his/her necessities. The phenomenal increase in the use of the Internet is perhaps due to the considerable growth of online business firms. As a result, there is huge development in the website hosting industry. Web hosting is the process of making a website available over the virtual world of Internet.

Web hosting services allow companies/individuals to introduce their websites via World Wide Web. A hosting company, also known as a web host provides space on the web server as per the business requirements of the clients. The web space is accompanied by providing Internet connectivity in a data center. These days, a number of IT-based companies offer hosting packages designed with multiple features. As a matter of fact, one might get confused in choosing web hosting services for his online business purposes. It is often seen that organizations come across technical limitations with respect to bandwidth, disk space, uploading and down loading speed, privacy policy and lot more. In order to avoid such constraints, one should think about evaluating the services before making the buying decision.

Take a look at the important factors that needs to be taken care of while selecting a hosting company:

• Determine the platform of the web server keeping into account the website to be hosted.

• Analyze the features with the package such as data space, email accounts, FTP accounts, traffic etc.

• Have clear idea about the price associated with the website hosting package and confirm about the money back guarantee policy.

• Know about the uptime feature, the company provide to its clients.

• Be sure, if the company has a reliable name in the hosting industry.

• Look for website hosts which can provide customizable packages.

• Ensure if the company offers quality customer services for immediate trouble shooting.

By following the above mentioned factors, one can assure to have hosting services from a reliable company. Besides these, you can look for that web hosts which have wide varieties of packages under its gamut. A few companies are known to have well-designed services for small, medium and big enterprises. The packages are inclusive of database support and web application development platform. You can consider contacting those companies to experience best selection of a web hosting package.

Now, if you are yet to develop your business website and are looking for web-based service providers, then have a look at those companies which provide complete web-based solutions. A brief study of hosting companies over the Internet might help you to find out some companies providing services like website designing, web application development, search engine marketing, social media optimization and web hosting as well. By contacting those companies, you can relieve yourself from the painstaking task of contacting web professionals from multiple sources and might receive affordable web hosting services.

So, take out some time from your busy schedule and get set to contact a reliable web hosting company which provides complete web-based services.